Our Story
About Us
You've Always Been Enough. We're Here to Remind You.
Self-Approved is more than just a brand—it’s a movement for those ready to honor their growth, embrace their power, and step into their most confident selves.
This space is for anyone learning to trust themselves, celebrate their unique journey, and express their style unapologetically. Whether you’re here to find inspiration for your wardrobe, discover empowering self-care practices, or shift your mindset, Self-Approved is all about helping you remember that you’ve always been enough.
Confidence isn’t about perfection—it’s about embracing who you are, wherever you are in your journey. I’m here to remind you, every step of the way, that you are worthy, powerful, and deserving of all the confidence you can claim.
Thank you for being here. Let’s walk this path together, and continue honoring the incredible person you already are.
Valeria Kinyua
What Self-Approved Stands For
Confidence over comparison.
We believe in developing self-assurance that isn’t dependent on measuring up to others, but on embracing your unique journey.
Authenticity without apology.
True presence comes from self-acceptance—showing up as yourself without feeling the need to explain or justify your existence.
Identity that honors your becoming.
Your self-expression isn’t just about who you are today, but a reflection of the person you’re growing into.
Growth as a continuous journey.
We celebrate progress over perfection and view self-development as a lifelong practice rather than a destination.
Community over competition.
We foster spaces where people support and uplift each other, recognizing that we rise by lifting others.
Intentional living and mindfulness.
We advocate for making deliberate choices that align with your values in every aspect of your life.
You Know There’s More Waiting for You.
More confidence. More expression. More of you.
Take the first step—explore, shop, or reach out.
You’re not becoming someone new. You’re uncovering who you’ve been all along.
Self-Approved. Always.
